PROJECT INFORMATION
ENECS is a company that presents interesting projects in the German-speaking area, primarily in the field of environment, nature, renewable energies as well as climate protection & sustainability. They offer the opportunity to collect and make visible projects in their publication.
One such publication is the portfolio for the architectural company Area Architetti, which contains an overview of all the company's projects. The primary objective of the project was to create a portfolio that is in line with the existing brochure style and is visually appealing and easy to read.
The main challenges were:
- adherence to the existing style, as the data was not always suitable for a given layout, and it was necessary to find the best option;
- working with a new language without having any skills in it;
- organizing the information in a way that is convenient for the reader.
Thanks to a well-organized collaboration process, the language barrier was quickly resolved through a thoughtful presentation of information and regular contact with native speakers. Also during the work, it was created the most suitable layout style for the available amount of information with minimal deviations from the existing style.
To make the brochure easy to read and navigate, I establish a clear visual hierarchy using design elements such as size and contrast to differentiate between headlines, body copy, and data about each product. This ensures that readers can easily find the information they are looking for.
In conclusion, the collaborative effort led to a successful publication that presented the company's projects in an engaging and accessible way. Despite the challenges of adhering to the existing style and language barrier, I create a layout that was easy to read and navigate. The resulting portfolio successfully showcased Area Architetti's projects, effectively introducing them to a wider audience.
